Coke Studio@MTV-Season II
Launched in 2011, by Coca-Cola India, in association with MTV- Coke Studio@MTV is a first of its kind music project in India that brings together a confluence of different musical genres. It aims to create an extraordinary series of medleys right from- vocal to instrumental, traditional eastern, to modern western, while maintaining its basic premise, that of being a fusion based music project.
After the success of its first season, Viacom 18 in association with Coca-Cola India Pvt. Ltd and Red Chillies Entertainment’s, Idiot Box, decided to come back with Season II, which begins on 7th July 2012.
The show is set to feature 12 producers, around 264 musicians and over 40 original songs. Celebrated producers such as Amit Trivedi, Clinton Cerejo, Shantanu Moitra, Ehsaan Noorani, Loy Mendonsa, Hitesh Sonik, Nitin Sawhney and Karsh Kale will all be a part of the show. They will be mentoring featuring artists such as – Jalebee Cartel, La Pongal, SwanandKirkire, Master Saleem, Shankar Tucker, Shilpa Rao, Papon and many more.
What’s great about this season is that you will see both established and well known musicians and producers collaborating with emerging, local artistes to create new and innovation music. Wasim Basir, Director, Integrated Marketing Communication, at Coca-Cola India, said, ‘Music has no boundaries and this is the core idea behind Coke Studio@MTV. Some of India’s most talented musicians have come together at a common platform, driven by a common cause, to celebrate the pure joy and happiness of music. Season II is built on the response and feedback to Season I, and we are hoping that music lovers would relate to this coming together of different genres.’
So for anyone who likes to discover new sounds and experience unexpected combinations, this season will be a special treat. In the meantime, here’s is a little teaser of what is to come._
Karsh Kale and his crew, on season 2 of Coke Studio@MTV